RadioShack: America's Technology Store No More - Retail Archaeology Dead Mall & Retail Documentary (05/19/2017)


Founded in 1921, May 31 is Radio Shack's last day for most of its stores as the company is bankrupt. I remember the old commercial they show at the beginning of this video. The Super Bowl commercial at 8:30 was awesome, but it signaled the company's failed rebranding effort. They intended to emulate Apple stores, someone should have told them that they weren't Apple. The result was more floor space that equaled less product, less selection, which is never a good idea. But, hey, they outlasted Circuit City.

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